Branding in Business vs. Branding as a Professional Entrepreneur

Businesses live and die by brand. Wal-mart is the place for lowest prices. Office Depot is the store for office supplies. Best Buy is for electronics. What is the brand of a person whose identity shifts with the market? How do you create a reputation in multiple industries? How can you exist off references if what you do changes from year to year?

These are good questions.

Do you want to be the go to resource? I’ll tell you how to be a resource and negotiate a money making opportunity today.

Businesses commit to survive the negative cash flow path. Professional Entrepreneurs navigate through negative cash flow paths to find their opportunity.

Businesses close but Professional Entrepreneurs never close.

The Brand a Professional Entrepreneur is “Solutions”. The ability to apply negotiation skills to attract resources with limited capital is welcome. Business owners have common issues. The industries may change but common threads intertwine all business owners. Business owners suffer from: cash constraints, collateral issues, credit worthiness, risk profiles, cash flow issues, and qualified personnel.

The Brand of a Professional Entrepreneur is solutions to common issues.

I will briefly illustrate three of the six situations above. I will teach how you can solve common issues across multiple industries.

Cash Constraints

Every business finds itself in a position where cash is not available. The lack of cash inhibits business from expanding its services or products. When cash is scarce opportunities for business suffer. If the business has lack of cash to fulfill their objectives it is possible to sign a performance contract. The performance contract states “If I locate a partner that provides the resources you require I take XX% of the profits”. Simple. The business must have resources for one part of the deal but lack cash to acquire the second part. Professional Entrepreneurs locate similar businesses and join them together. One hundred percent of nothing is nothing. Remember that.

Collateral Issues

Sometimes businesses require large loans to acquire contracts. Cost of Goods Sold (COGs) are raw materials. Many industries will not issue purchase order contracts unless there is standing inventory. These businesses suffer from “Chicken before the egg syndrome”. The business can sell to a buyer if the product is available. The buyer will not commit to buy the product if the seller does not have it. Even though a Seller has sold to a buyer for 10 years, increasing its order every year, traditional financiers will not risk expanding a credit line without a purchase order. The buyer will never issue out a purchase order for product that does not exist. This is not a preference it is usually “industry standard”. Banks and traditional financiers do not finance common sense. If you locate a business with a solid product, good history, and a willingness to share profits there is a deal for you. Find a person with equity in their home. Explain the opportunity. Take a home equity line of credit. Purchase tangible products. Increase next month’s order. Pay off the line of credit in less than 90 days. Split the profit between the manufacturer, property owner and you. People make things for $1.00 and sell them to wholesalers at $2.00 all the time. Trust me it’s a very easy way to double your money. Find a person with real estate. Banks will extend secure lines of credit in less than 10 days. Find a collateral provider and provide the resources the business needs.

Qualified Personnel

Businesses have a hard time attracting talent. The emergence of staffing companies edifies my opinion. An entire industry was born as a result of personnel issues. Finding a qualified person to tie 100% of their compensation to results is nearly impossible. The person who receives compensation later can always demand a premium. People always pay more in the future for nothing up front. Credit cards take advantage of this human tendency. Mortgages survive off this logic. How many mortgages are taken out every day? Think about it. A person with a 680 credit score can get a 30 year mortgage of $300,000 for around a 5.25% interest rate. The payment is $1,656.61. The payoff date is in 2049. The person makes payments that amount to $296,380 in interest, and $300,000 in principal. The mortgage holder pays $596,380 for a $300,000 house in today’s dollars. I need not say more. The mortgage holder is prepared to pay twice what a house is worth. This makes no sense to me. That is why I do not own a personal house. I will not pay someone twice the fair market value for something. If I cannot buy it outright I will not purchase it. Provide the services a business requires and wait to be paid. Tie your payment to results. If you are competent you will be selected over the competition. There is no capital risk for a business selecting a performance based contract. There is capital risk for selecting the competition. Businesses that lack cash will think you are a god send. Businesses that do not lack cash will take a chance on you (with no track record). Instill confidence and you win the contract. It’s that simple.

The Brand of a Professional Entrepreneur is the solution to common issues.


About Christopher: Christopher Knight Lopez is a Professional Entrepreneur. Christopher has opened over 7 businesses in his 14-year career. Christopher’s purpose is to take advantage of various market-driven opportunities. Christopher is a certified Master Project Manager (MPM) and Accredited Financial Analyst (AFA). Christopher previously held his Series 65 securities license. Christopher also has his General Lines — Life, Accident, Health & HMO. Christopher has managed a combined 286mm USD in reported Assets Under Management & Assets Under Advisement. Christopher has work experience in 29 countries, raised over 50mm USD for various businesses, and grossed over 7.5mm in his personal career. Christopher worked in the highly technical industries of: biotechnology, finance, securities, manufacturing, real estate, and residential mortgages. Christopher is a United States Air Force Veteran. Christopher has a passion for family, competitive sports, fishing, martial arts and advocacy for entrepreneurs. Christopher provides self-help classes for up-and-coming entrepreneurs. Christopher’s passion to mentor comes from belief that entrepreneurs need guidance. The world is full of conflicting information about entrepreneur identity. See more at



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Chris Lopez

Chris Lopez


Professional Hustler turned International Best Selling Author of “I Made it Then I Didn’t”. I write Truths today to combat yesterday’s falsehoods.